Brand
Brand
Site
Site
Delivering brand innovation through entrepreneurship and strategic creative vision.
Overview
01
Brief
Modernise and significantly improve how to communicate Canon’s brand guidelines across internal and external creative agencies and partners.
02
Role
Product owner, principle architect & project lead, I was integral to the success of this project, including management of securing budget, navigating strict IT procurement processes, product on-boarding, security assessments and critical business relations (renewals, contracts, enhancements, operational efficiency).
03
Outcome
Delivering a digital platform at this scale was not easy. I’ve had to deal with a swath of corporate processes, meetings, strategic alignment, strict IT processes, risk assessments and legal requirements, which culminated in a successful launch of the platform, and we saw wide adoption indicating an effective launch.
- 5,000+ Employees use the platform, including external creative
agencies, partners, sponsors and group companies - As a result of this brand communications upgrade, approval rates significantly improved.
- Brand platform was launched to over 52+ regions across Europe, Middle East and Africa
Delivered a full-stack digital brand solution, including discovery, strategic planning, procurement, technical IT & security handling and deployment.
I helped unlock an entirely new communication narrative across Canon’s gigantic business operations, helping thousands of employees absorb critical brand information and ultimately improving brand recognition and consistency across EMEA.
Delivered a company first cross-business campaigns & toolkits hub via the brand site (Frontify).
Collaborated and delivered various business critical guidelines and innovative brand strategy.
Developed and delivered a wide range of templates tailored for professional print productions and mass marketing.
Varied product launch advertorials, posters and flyers.
The brand site I delivered very quickly became absolutely essential to daily marketing operations, and managing the day-to-day was incredibly rewarding and helped improve brand perception through consistency of design, visual identity and brand values.
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Let’s Talk
Let’s Talk
I am open and available to take on new projects. Let's discuss your ideas and bring them to life!
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