Brand
Brand
Messaging
Messaging
Cultivating strong brand positioning and clarity.
Overview
01
Brief
Revitalise and strengthen existing tone of voice messaging
framework for wider audiences and raise brand awareness.
02
Role
Re-design entire tone of voice proposition framework and brand messaging into a digestible and educational format.
03
Outcome
This project helped deliver a stable framework for all employees and creative agencies around brand messaging which impacts all touchpoints across the business and it’s marketing operations.
Utilising new literature we developed with our copywriting agency, but bringing it to life through creative design and presentation.
I’ve helped develop and deliver brand identities for globally recognised brands with high exposure. Responsibilities included curation of photography, brand governance, legal, IP checks and sustainability claims checking, and lastly, design critique that ensures a consistent level of quality hits the markets bearing the company brand, name and reputation.
Developed messaging use cases to clearly demonstrate best practices with clear examples.
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Let’s Talk
Let’s Talk
I am open and available to take on new projects. Let's discuss your ideas and bring them to life!
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