Web Experience
Web Experience
optimisation
optimisation
Enhance and optimise web experiences for brand and sales driven environments.
Overview
01
Brief
Support delivery of improved customer-centric, data-driven web experiences with improved engagement, conversion and sales.
02
Role
Contribute, support and govern creative workstreams, acting as a bridge between design, UX, UI, DevOps and core stakeholders to deliver innovative marketing and product design.
03
Outcome
Deployment of improved, data-driven modular design for varying use cases across marketing channels, covering both product marketing, SaaS and lead generation (B2B) channels alike.
From conceptual design through to live deployment I liaised closely with specialist teams across UX, UI, front/back-end developers and project stakeholders to deliver an entirely new visual proposition for our marketing channels.
I supported design for high-exposure areas like product display pages, product feature modules and more. All of which had critical revenue significance.
Demonstrating a wide variety of customer touchpoints such as product hero modules, galleries, specifications and module documentation for development operation teams.
Supporting specialist UX teams at Canon to deliver engaging global navigation design and creative governance, encompassing marketing and E-commerce channels alike.
Global navigation enhancements and new functionality were designed to increase engagement and awareness of areas with low traffic, or business requirements.
Module concepts were designed to showcase varying requirements whilst ensuring optimised, SEO friendly architectures.
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Let’s Talk
Let’s Talk
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