World Unseen

Raising awareness & inclusivity for the blind and partially sighted through storytelling & technology.

OVERVIEW

01

Brief

Support development and rollout of flagship brand campaign that raises awareness for the blind and partially sighted through compelling storytelling and utilisation of cutting-edge print technology.

02

Role

Supporting any creative production requirements in-house alongside creative agency governance, providing an “always-on” brand guardian for the campaign and it’s rollout.

03

Outcome

Overall the campaign and it’s flagship exhibition went on to trigger 32 further exhibitions across EMEA, and won 11+ awards across the industry, you could say we went “viral”!

This was without a doubt a resounding success, and only possible thanks to the varying expert teams banding together to deliver a truly unforgettable experience for all involved.

World Unseen exhibition guide I created for visitors at Somerset house, London.

Photography for the exhibition was commissioned though internal ambassador programmes, to which Perspex glass was overlayed atop the imagery to demonstrate and visualise how people with certain conditions are seeing the world.