Raising awareness and utilisation of advanced imaging solutions to help save our coral reefs.
Overview
01
Brief
Support delivery of annual flagship brand campaign, creative output requirements and collaborative strategic deployment.
02
Role
Support the ideation, creative output & strategic execution for the overall campaign. Ensuring high engagement and clear business optics and ambition.
03
Outcome
Working on campaigns that deliver real impact will always be memorable. This initiative has helped push and raise awareness towards the advancement of coral reef health and science through imaging technologies.
Creating engaging design for print across varying high footfall areas e.g. Lift Vinyls (above)
Controlled culture tanks that help coral grow under specialist conditions (Seychelles).
Utilising imaging technology, we were able to capture vivid moments like the above where the coral spawn would rise.
Raising awareness both internally and externally through specialist lectures.
Branding in high footfall areas were utilised to raise awareness of the campaign.
Large format print execution to raise awareness of the coral initiative.