Brand
Brand
Governance
Governance
Modernisation of existing brand governance architechtures, approval processes and analytics.
Overview
01
Brief
Modernise existing brand governance architecture, review and enhance existing approval processes and build out an advanced analytical platform to help identify & audit work across EMEA.
02
Role
Management of day-to-day brand governance operations. This involved looking after an in-house brand governance team, and an off-shore team (Accenture).
03
Outcome
Full-stack deployment of a modernised digital workflow, utilising Microsoft technologies to deliver a coherent and reliable platform for the business to submit marketing collateral for brand review.
Designed and delivered a brand new digital brand approval system utilising SharePoint Online technologies including Microsoft Flows which handled the process logic.
Created a new analytics reporting framework that helped the business measure brand consistency, submission approvals & rejections. These reports helped us to identify any issues with marketing materials pre-market and helped ensure all due-diligence was carried out from a legal, IP and brand perspective.
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